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QVC Inc. is expanding its TV operations and the mobile Internet with the launch of a text query. The retailer uses QWASI Inc. 's CataMo platform that enables mobile marketing with text ordering in a single suite. The service allows customers to text QVC orders of beauty, fashion and household goods on their mobile phones. "QVC sees an opportunity for their business via the mobile channel to grow," said David Geipel, cofounder and COO of QWASI in Philadelphia.

"It is too early to say where to go after them," he said. "However, our experience shows that this is a great opportunity for new buyers can be reached." Consumers can now watch the QVC purchase products from the channel by sending a text message with the item number, the cuts on the screen to the QVCGO (78 246) code.Once, the text is sent, the consumer receives a reply with information on topic. Consumers can respond to buy the product and receive a confirmation on your mobile phone.

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Of course, the first consumer of a registry that is a response to the PIN before the text can be texted orders.All orders go go directly to the data center QVC. QVC has a whole team dedicated its mobile operation."To understand QVC and other companies of its size, that many of your customers use their mobile phone as primary phone," said Geipel. "We have found that consumers are cutting the cord from your landline," he said. "Now is the ability of companies to expand their services to their customers' mobile phones.

"QVC is a wholly owned subsidiary of Liberty Media Corp. says the company, to 166 million households worldwide to achieve through his TV programs. His website is http://www.qvc.com one of the leading general merchandise in West Chester, PA, QVC has weapons in the UK, Germany and Japan sites.Based. The company has more than 1 billion package since its launch 22 years selling retail again Mr.Goreblast QWASI provider of technology and familiarity with the retail market.
The QWASI CataMo mobile commerce platform is based off of catalogers, online retailers, bricks and mortar retailers and suppliers.

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